Sales networking is one of the most challenging activities. It can usually involve awkward introductions. Sales professionals know, however, that networking is key to finding their next job or building a book of business. But what many don’t realize is that you need to make connections not just with your existing customers, but to cast a wide net. There are several different types of networking strategies to leverage. Each one can be more effective depending on your goals. The best way to network is by meeting people in person, or by joining a group that focuses on your industry. You can also use social media platforms like LinkedIn to connect with potential employers and networking partners. Attend trade shows and conventions that focus on your industry and be sure to introduce yourself to as many people as possible. You never know who might be able to help you land your next client, or sales job. Get the conversation rolling.

Mastering networking is all about trust. How do you master network sales without be awkward or too pushy? When it comes to networking, meeting people face-to-face is still the most effective way to make connections. Network sales is a sales methodology, and fairly straightforward process. The more contacts you have, the more leads you’ll generate and ultimately, the more business you will get. Plan out your networking objectives strategically, as networking is a very time-consuming process, and essential to be focused and mindful of time.

Introduce the topic of networking for sales professionals

Find “Super-Connectors” and help them out.

Remember networking is about paying it forward. When you help as many people as you can, the results will soon follow. Always be respectful of other’s time, research and learn from your meetings, and be prepared with questions and objectives. Some people prefer to meet people in person, while others prefer to connect online. Do both! City Chamber of Commerce events are a great place to start or join groups specific to your industry expertise. Utilize social media platforms to connect with potential employers and networking partners. Attend trade shows and conventions that focus on your industry and be sure to introduce yourself to as many people as possible.

Discuss the best ways to network in person and online

The key to networking is to stop selling. The anti-hustle. The way to stand out is by not asking for a favor. You want to invest your time and energy by giving first. Relationships are more valuable than connections. Give energy in your own way. By establishing a human connection and trust, and being yourself, you will put others at ease to get to know you. Remember, relationships take time to build. Get the other person to talk about themselves first. People love talking about what they do, let them! And listen.

Conclusion

By establishing trust and credibility, you will build key relationships. Listen carefully for business opportunities and be hyper-aware of your conversations. Stay humble and honest, and always look for introductions and feedback. Business success depends on building and maintaining relationships that are mutually beneficial. Follow up and follow through. Network smarter, not harder. What is your biggest challenge in networking?