Author: Liz Capants

The Best Way to Network for Sales Professionals

30 October 2022
Liz Capants
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Categories: Articles

Sales networking is one of the most challenging activities. It can usually involve awkward introductions. Sales professionals know, however, that networking is key to finding their next job or building a book of business. But what many don’t realize is that you need to make connections not just with your existing customers, but to cast a wide net. There are several different types of networking strategies to leverage. Each one can be more effective depending on your goals. The best way to network is by meeting people in person, or by joining a group that focuses on your industry. You can also use social media platforms like LinkedIn to connect with potential employers and networking partners. Attend trade shows and conventions that focus on your industry and be sure to introduce yourself to as many people as possible. You never know who might be able to help you land your next client, or sales job. Get the conversation rolling.

Mastering networking is all about trust. How do you master network sales without be awkward or too pushy? When it comes to networking, meeting people face-to-face is still the most effective way to make connections. Network sales is a sales methodology, and fairly straightforward process. The more contacts you have, the more leads you’ll generate and ultimately, the more business you will get. Plan out your networking objectives strategically, as networking is a very time-consuming process, and essential to be focused and mindful of time.

Introduce the topic of networking for sales professionals

Find “Super-Connectors” and help them out.

Remember networking is about paying it forward. When you help as many people as you can, the results will soon follow. Always be respectful of other’s time, research and learn from your meetings, and be prepared with questions and objectives. Some people prefer to meet people in person, while others prefer to connect online. Do both! City Chamber of Commerce events are a great place to start or join groups specific to your industry expertise. Utilize social media platforms to connect with potential employers and networking partners. Attend trade shows and conventions that focus on your industry and be sure to introduce yourself to as many people as possible.

Discuss the best ways to network in person and online

The key to networking is to stop selling. The anti-hustle. The way to stand out is by not asking for a favor. You want to invest your time and energy by giving first. Relationships are more valuable than connections. Give energy in your own way. By establishing a human connection and trust, and being yourself, you will put others at ease to get to know you. Remember, relationships take time to build. Get the other person to talk about themselves first. People love talking about what they do, let them! And listen.

Conclusion

By establishing trust and credibility, you will build key relationships. Listen carefully for business opportunities and be hyper-aware of your conversations. Stay humble and honest, and always look for introductions and feedback. Business success depends on building and maintaining relationships that are mutually beneficial. Follow up and follow through. Network smarter, not harder. What is your biggest challenge in networking?

How to Make the Most of Your Networking Events

23 October 2022
Liz Capants
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Categories: Articles

Your network is your most important asset. Share your insights, ideas, knowledge, and increase your impact and opportunity to grow. Most people think of networking as a way to get ahead in their careers. And while it’s true that networking can help you find a job or land a new client, there are other benefits to consider as well. Networking can help amplify your credibility and authority, can help you lead conversations, speaking engagements, and you also develop friendships along the way. Move your business forward and take it to the next level. Get out there and leverage your network. Just start.

What is a networking opportunity? A networking opportunity can be many things. A roundtable event, a webinar, a conference or speaking presentation, an informational interview, that allows you to interact with other professionals, form new connections, seek advice, and learn new skills. Here are a few pointers to make the most of your next networking event:

1. Talk to as many people as possible. The more people you talk to, the more likely you are to find someone with common interests in business and career goals.

2. Ask questions and listen. More than you talk. People love to talk about themselves, so let them! You’ll learn a lot about the other person, and they’ll be flattered that you’re interested in what they have to say.

3. Follow up and follow up. Send an email, handwritten note, or LinkedIn message to the people you met. You don’t have to be formal – just mention something you talked about, or send an article of reference, and stay in touch.

By following these tips, you’ll get the most out of your networking events and build relationships that could benefit you both professionally and personally. So go out there and start meeting people.

The importance of networking

Networking events can be awkward. What can you do to get the most value out of networking? Establish a goal to start. Give first always, and genuinely show interest in who you meet. Learn something from who you meet and be specific in your ask. Sometimes just starting a conversation can be the hardest part. Prepare some icebreaker questions ahead of time. Introduce yourself to others, and ensure you meet multiple connections, not just one or two.

Networking is most profitable when you cast a wide net and build relationships with a diverse group of individuals. Cultivating a good network takes work. Find people who challenge your ideas, push and encourage you, and provide feedback to you. When you attend networking events, you have the opportunity to meet experts from different spheres and levels, and in various fields. Learn from their experiences. If you’re looking to expand your horizons, networking is the best way to accelerate business growth.

Seize the opportunity to make a good first impression. As your career evolves, networking should be a key and ongoing component of your strategy. It will help you achieve your goals and reach new heights.

How to make the most of networking events

Keep an open mind about everyone you meet. Repeat the person’s name when you first meet them, and give each individual a chance for interaction, even if it’s not readily apparent that the connection will benefit you. Networking can open doors and opportunities you might not have anticipated. Great connections can help you learn new things and gain access to exclusive industry events.

1. Always be networking. Strike up conversations with people in the coffee line or if you’re in a coworking space, connect with other companies that share your office. Do your research. Be proactive in your approach and keep track of your network.

2. Be prepared at events. Make sure you have business cards and a pitch ready to go. This will make it easier for you to introduce yourself and start conversations.

3. Don’t be shy. It can be intimidating to meet new people, but don’t be afraid to introduce yourself and start a conversation.

4. Networking is an ‘always on’ activity. Get in the habit of integrating it into your daily and weekly routine.

If you’re like a lot of people, the term networking conjures up images of awkward conversations and uninvited solicitations. However, the benefits of networking are found in every industry and organization. Networking is vital for career growth and finding new opportunities. It raises your visibility and professional profile, helps to build your confidence, and builds friendships.

You will find inspiration by sharing business challenges, experiences and career goals with others. Networking invites new perspectives not considered before. It creates access to new and valuable information, especially when gained from a wide array of knowledgeable colleagues. It can help you evaluate a difficult situation and look at the challenge from a different angle. Remember effective networking is a two-way street. Find common ground with who you meet, and network everywhere you can. You’re either networking or not working. Reach out and learn more about Erudites Networking Group. We look forward to meeting you!

The Ultimate Guide to Networking for Introverts

16 October 2022
Liz Capants
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Categories: Articles

Most people see networking as a necessary evil. They dread the thought of having to go to another event where they will be forced to make small talk with strangers. But what if networking didn’t have to be so painful? What if there were ways to make meaningful connections with people who can help you achieve your goals? This is how Erudites breaks down networking for introverts.

Networking is one of the most important things you can do in order to advance your career and business. It’s a great way to build your personal brand and make new friends. And, contrary to popular belief, networking is not just for extroverts. There are plenty of ways for introverts to network successfully.

The importance of networking

Networking is essential for anyone who wants to advance their career or business. It’s a great way to build relationships with people who can help you achieve your goals. Networking can also help you find new job opportunities, new contacts, and pave the way to expand your overall brand.

Networking is especially important for introverts, who may not be as comfortable networking in person. There are plenty of ways to get started networking – for those who don’t love it – successfully, including online networking and networking events that cater to introverts.

The bottom line is that networking is a necessary part of any successful career and personal brand. Take advantage and leverage who you know and be strategic about who you want to know. Get started and develop a team of trusted colleagues how to network effectively.

How to network successfully as an introvert

1. Use online networking platforms.

There are many online networking platforms that can be used to connect with other professionals. LinkedIn is a great resource for networking, and there are also specific networking groups on Facebook and other social media sites. Utilizing online networking platforms can be a great way to connect with people without having to put yourself in uncomfortable situations.

2. Attend networking events that cater to introverts.

There are many networking events that are specifically designed for introverts. These types of events usually involve smaller groups and more one-on-one interaction. This can be a great way to network without feeling overwhelmed by large crowds, or groups that are hard to break into.

3. Prepare an elevator pitch.

An elevator pitch is a brief summary of who you are and what you do. Having a prepared elevator pitch can be helpful when meeting new people, as it gives you a way to quickly introduce yourself. Elevator pitches can also be helpful when networking online, as they can be used in your profile or in messages to other users. Share your story.

4. Follow up with people you meet.

The fortune is in the follow up. One of the most important things you can do when networking is to follow up with the people you meet. Follow up, follow up. Sending a brief email or LinkedIn message after meeting someone to thank them for their time helps grow the relationship. Remember it’s a two-way street; you get out what you put in. Connect with others you meet on social media platforms like Twitter and Instagram too.

Parting thoughts

Networking is essential for anyone who wants to advance their career and build their brand. It’s a great way to build relationships with people who can help you achieve your goals. Networking can also assist with finding new job opportunities, and it’s a great way to expand your professional contacts.

Set your own pace and what you’re comfortable with. Networking is especially important for introverts, who may not be as comfortable networking in person. There are plenty of ways for introverts to network successfully, including online networking and networking events that cater to introverts. Networking is an essential part of any successful career and business. Take that first step and get started. Reach out to Erudites Networking Group today to learn more about opportunities to connect globally, while also giving back philanthropically to our communities. We look forward to hearing from you!

The Rise of TikTok: How Gen Z is Using the App to Stay Informed

6 October 2022
Liz Capants
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Categories: Articles

In the last five years, TikTok has exploded into a social media phenomenon. With the ongoing and continued rise of all social media in general, it is easier than ever to stay informed about what’s happening in the world. TikTok has emerged as the preeminent channel to catch informative, fun, and quirky videos, covering a gamut of topics. There are plenty of ways to stay up-to-date on current events, obtain career advice, be dazzled with vast and hilarious content. I’m not ready to showcase my dance skills just yet, but who wouldn’t want to join in the fun?

As with anything, there are pros and cons. On the one hand, it’s imperative to stay informed, learn, meet others. On the other hand, it can be easy to get overwhelmed by too much information. I find myself often I am drowning in content; it’s hard to sift through the sea of knowledge, to know which sources are valid. Which ones to trust and which ones to ignore?

The short-form video app has quickly become the go-to source for career advice and information for Gen Zers, as well as others. It’s fair to say that it can be essentially addictive and intentionally designed that way. With the platform’s creative and engaging content and quick turnaround, it’s an optimal way to get a brief snapshot of what’s trending, learn career and resume advice tips, and of course be entertained by the many talents of ordinary people we haven’t yet met.

Why is TikTok becoming a popular source of information for Gen Z

TikTok now gets more visits than Google. It is structured and inherently different from the other social media channels in that it allows you to view videos from people you don’t necessarily follow, but you might like to. The artificial intelligence is incredibly powerful. How does it work? By gauging where users spend a majority of their time, and then feeding similar videos to them. Anyone can find an audience and develop a following. With its short videos and unique content, it can be a perfect way to stay entertained and up to date. Undoubtedly a cultural sensation! Watching crazy stunts, people singing songs, performing outlandish pranks, but also learning. Overall, it’s a great way to stay informed be entertained, replacing the long-gone days of riding bikes, playing Dungeons and Dragons, reading endless comic books, or going to an arcade.

TikTok’s value could very well be how it can provide Gen Z with a reprieve from the other channels, an escape from helicopter parents, allowing them to showcase their personalities, discover new music, new information, and find timely news. Adults are also on TikTok! Parents are either coerced into dancing with their kids, or there to promote and advertise their businesses. Monitoring one’s time invested in a never-ending stream of videos, however, is imperative.

TikTok has become the career counselor of choice for Gen Z. Exploding in popularity. 76% are under 40, and 27% are part of the Gen Z demographic. Content about corporate life is readily available, and organizations have amassed thousands of followers, allowing them to showcase their company culture and product offerings.

It’s also a great way to gain an understanding of different points of view. With its mix of news and entertainment videos, you can assess a variety of perspectives, get advice on resumes, interview tips, career strategies, and current events.

How to use TikTok to stay informed

The survey says TikTok will only continue to grow. As Gen Z moves into the workforce, they prioritize work-life balance and seek environments that are empathetic and diverse. However, it’s important to balance time invested in the platform, with in person networking and developing soft skills for ongoing career success.

What if you’re not ready to dance? Effective in person or zoom networking helps build soft skills and develops confidence at virtually any stage of your career; but especially for those just starting out. Soft skills will only increase in demand regardless of job function. The need for these interpersonal social skills has accelerated due to our virtual and hybrid work world. A vetted network builds relationships, can assist in finding a mentor in your career of interest, and bridges the gap between employers’ expectations and the Gen Z mindset.

Be alert on your time and time management, and not allowing TikTok to become a 10-hour time-sink. Balance is key! Set boundaries in everything you set out to do, and it’s especially important as you start out in your career. Be careful and mindful of who is influencing you, and the potential perils of TikTok.

Peer networking is powerful. There are endless videos on ‘how’ to network, how to ask for informational interviews, embrace ‘be comfortable being uncomfortable’. You can access these 24/7. However, when it comes time to developing a solid network yourself, it can sometimes be daunting. With the support of the Erudites global community, we provide a vetted group of professionals across the globe from a diverse range of industries.

Have you leveraged TikTok yet, and how do you incorporate into networking? Please reach out, we look forward to meeting you!

Best Tips for Networking – Generation Z

20 September 2022
Liz Capants
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Categories: Articles

Gen Z has grown up in a world where technology is always present. For many, this has been the primary means of communication. As a result, networking can be especially daunting for those in Gen Z who are used to communicating primarily through technology. How do you start to build effective networking skills, and make the most of establishing these connections? Read on.

1. Get out there and meet people.

One of the best ways to network is to get involved in professional organizations and attend industry events. This will give you the opportunity to meet people who work in your field and learn about new opportunities. You can also use social media platforms to connect with professionals in your field.

2. Don’t be afraid to reach out to people.

Look for a mentor in your field of interest. If there is someone you admire, don’t be afraid to reach out to them and ask for advice or for help connecting with other professionals in your field. Most people are happy to offer advice, mentor informally or formally, or help if they can.

3. Don’t just focus on finding jobs or internships.

While it is important to focus on finding jobs or internships, don’t forget that networking is about building relationships with other professionals. These relationships can be helpful whether you’re looking for a job or not.

4. Be prepared to talk about your work.

Speak up and be prepared to talk about what you are interested in, or even if you aren’t sure, that’s ok. Share examples of internships and what you’re currently working on too. This is a great way to learn from others in your field, start a conversation, and build rapport.

5. Follow up with the people you meet.

The fortune is in the follow up. Ensure to follow up promptly with the people you meet or who have been referred to you when you’re networking. This can be as simple as sending a LinkedIn connection request or an email. Keeping in touch with the people you meet will help you build strong relationships over time.

Introduce the topic of networking

Networking is one of the most important things you can do to advance your career. It allows you to connect with people who can help you find jobs, learn new skills, and get advice on your career. But networking can be especially intimidating for those Gen Z individuals who are used to communicating primarily through technology. It’s important to note that if you can get out and do it once, the next time is a bit easier. Get comfortable being uncomfortable.

Discuss the importance of networking for anyone entering the workforce

Below are five tips to get you started.

1. Sign up for meetups and events.

One of the best ways to network is to get involved in professional organizations and attend industry events. Do your research to see what is out there, and determine the best fit for you. This will give you the opportunity to meet people who work in your field and learn about new opportunities.

2. Make a good first impression.

When you meet someone new, make sure you come across as friendly, interested, and professional. Be sure to ask questions and listen carefully to what the other person has to say.

3. Stay connected.

Once you’ve made a connection, be sure to stay in touch. Connect with your new contacts on LinkedIn, follow them on Twitter, and send them occasional emails to stay top of mind.

4. Don’t be afraid to ask for help.

If you need help finding a job or networking for a job, don’t be afraid to ask your friends or family members for help. They may know someone who can help you get connected with the right people.

5. Be patient.

It takes time to build a strong professional network, so don’t get discouraged if it takes a while to make connections that are beneficial to you. Keep putting yourself out there and meeting new people, and eventually you’ll have a powerful network of professionals at your disposal.

Final networking reminder

Get out there and network! Networking is one of the most important things you can do for your career. It allows you to connect with people who can help you find jobs and provide mentorship, assist in learning in-demand career skills, and provide overall guidance and advice.

How Living a Little Can Help You Achieve Your Dreams

24 August 2022
Liz Capants
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Categories: Articles

Most people think that in order to be successful, they have to be serious and focused all the time. But what if there was another way? What if you could be successful by incorporating some fun into your life?

It may sound impossible, but it’s actually not. Research has shown that having some fun can actually help you achieve your goals. So how do you go about doing this? It’s not as hard as you might think. Just take a chance and try something new-you may be surprised at just how much fun you can have!

Here are some ideas to get you started:

  • Go on a spontaneous road trip.
  • Play tourist in your own city.
  • Go for a nature walk.
  • Do something that scares you.

Don’t be afraid to let loose and have some fun-it can actually help you achieve your dreams! Try incorporating some of these activities into your life and see how it goes!

Introduce the topic of living a little to achieve your dreams

It’s no secret that in order to achieve your dreams, you have to work hard. But what if we told you that by living a little and incorporating some fun into your life, you could make the journey a lot more enjoyable? That’s right-by letting yourself loose and trying new things, you’ll be more inspired and motivated to reach your goals. So don’t be afraid to take a chance and have some fun! You may be surprised at just how much you can accomplish when you’re enjoying yourself.

Again, don’t be afraid to have levity and live in the present. Live a little! By incorporating some of these activities, you’ll see how happier you’ll become. You’ll start get more comfortable with those things that previously made you uncomfortable.

Share examples of how fun can help you reach your goals

When it comes to reaching your goals, having some fun can actually be really helpful. Here are a few examples:

1. If you’re always serious and never let yourself have any fun, you may find it difficult to stay motivated and inspired. But if you take a chance and try something new, you’ll be more likely to stick with it.

2. Fun can help you relax and rejuvenate, which is essential if you want to be productive. When you’re relaxed and refreshed, you’ll be more focused and motivated.

3. Fun can also help you learn and grow. When you’re trying new things and having new experiences, you’re expanding your horizons and learning more about the world around you. This can make it easier for you to reach your goals since you’ll have a better understanding of what’s possible.

There are plenty of reasons why having some fun can help you achieve your dreams. So don’t hold back-try something new today!

Final thoughts

Most people think that in order to be successful, they have to be serious and focused all the time. But what if there was another way? What if you could be successful by incorporating some fun into your life? It may sound impossible, but it’s actually not. In fact, research has shown that having some fun can actually help you achieve your goals.

So how do you go about doing this? It’s not as hard as you might think. Just take a chance and try something new-you may be surprised at just how much fun you can have!

Networking and Job Searching Post College Graduation?

10 August 2022
Liz Capants
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Categories: Articles

It can be difficult to break into the professional world post college graduation but having a strong network of people who can help you out will make the process much easier. Learning the essentials of how to network is a key first step in finding a job. Read on to learn a few tips for recent college grads. Remember, people are very willing to assist as you start out in your career, and acknowledge that you need guidance, so tap into these resources. So get started on networking and job searching before you walk the grad aisle.

How, you may ask?

Research and Get Involved with Professional Organizations

There are many professional organizations that can help you meet others in your field of interest to educate yourself and learn more about your chosen career. Getting involved with one or more of these organizations is a great way to start building your network. Research the resources and associations that are out there, to find the best fit for you.

Attend Industry Events; And Leverage your Age

Industry events are another great way to meet other professionals and learn more about your chosen career. These events are often open to the public, so be sure to check them out. Do your research on who will be attending and be intentional when you are there. The networking and job searching is best by being proactive.

Start with putting a list together to source events – friends of friends, previous internships you have held, your parents’ friends, college resources. Email outreach to professionals in your line of work for informational interview purposes. Be strategic with your approach. People are more than willing to help, so leverage your age too.

There are many online networking platforms that can help you connect with other professionals in your field. LinkedIn is a great place to start. Develop and optimize your professional profile on LinkedIn. Take advantage of Alumni Groups and connect with those in your chosen career. Don’t be afraid to ask for informational interviews, and to introduce yourself.

Volunteer

Volunteering is a great way to network, and to help with your job search. Give back to your community. If you are starting a job search and feeling ‘stuck’, giving of your time not only helps to build connections, but also gives you purpose and structure to your day. There are many organizations that are always in need of volunteers, so find one that aligns with your interests and get involved.

Actively Engage with Your Faculty

Your college professors likely have many contacts themselves, make sure they know you! Introductions they may have for you are highly valuable. Utilize them. Consider faculty other than your immediate professors, and your school’s career counseling services too. It’s important to keep your options open when it comes to networking. Introduce yourself. Talk to recent graduates who are established in their careers. You never know when or where you’ll meet someone who could help further your career, so always be prepared to make new connections. Consider a part time job related to your field of interest, or internship. These are always valuable experiences and continue to build your network.

Get a Career Mentor

A career mentor is a strong asset. In addition to assisting in preparing you for a career, a long-term mentor helps with professional development. There are many types of mentors to consider, formal and informal mentoring programs, as well as career coaching. It’s important to understand the difference between a career coach and a mentor. Coaches can help with a specific professional skill and charge a fee to work with; mentors work on a pro-bono basis. Consider peer mentoring, as well as 5 year and 10 year mentors.

Understand the overall impact and value of networking. You will learn by networking. You will gain expert advice and tips from others. Use it to enhance your career. Don’t be afraid to make the first move, remember, if you don’t ask, you don’t get. Always follow up to any introduction or conversation that you have, PROMPTLY. Thank people for their time. That old saying “it’s not what you know, it’s who you know” is very relevant.

It can be difficult to break into the professional world and find that first job. Networking and developing soft skills are essential to jumpstart your career. In summary, preparation is key, ask for help, introduce yourself, ask questions and listen, create your online presence, follow up, and keep on networking and job searching!

The Essential Dos and Don’ts of Networking

18 July 2022
Liz Capants
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Categories: Articles

Networking is one of the most important things you can do when looking for a job. It’s not as simple as showing up to a few events and shaking hands-there are some essential do’s and don’ts you need to know in order to make the most out of your networking opportunities. So, whether you’re a networking beginner or a seasoned pro, read on for some tips on how to make the most out of this important job search strategy.

Do: Research the event or organization before you go

If you’re thinking about attending a networking event, take some time to research the organization or group hosting it. This will help you understand what kind of people will be in attendance, and what the overall tone of the event is likely to be. You can also use this research to come up with some conversation starters that will help you break the ice with potential contacts.

Don’t: Go in cold

It’s always a good idea to have at least a few people in mind that you want to connect with before you walk into a networking event. This will help you focus your attention and make the most of your time. If you’re not sure who you should be looking for, ask the organizers for a list of attendees or do a quick search on LinkedIn.

Do: Follow up after the event

If you had a good conversation with someone at a networking event, make sure to follow up afterwards. Send them a LinkedIn request or an email and mention something specific that you talked about-this will help them remember who you are. If you promised to send them some information, make sure you do it promptly.

Don’t: Be a wallflower

Take the first step and introduce yourself. If you’re shy or introverted, networking can be a challenge. But it’s important to push yourself out of your comfort zone if you want to make meaningful connections. Talk to as many people as you can, and don’t be afraid to initiate conversations. It’s also a good idea to have a few conversation starters prepared in advance.

The do’s and don’ts of networking

Networking can seem like a daunting task, but it’s really not as difficult as it seems. In order to make the most out of networking opportunities, there are a few essential do’s and don’ts you need to keep in mind.

Do:

1. Make a list of networking events in your area and attend as many as possible.

2. Bring plenty of business cards and make sure they’re up-to-date.

3. Dress to impress – first impressions are everything!

4. Be prepared to talk about your skills and experience.

5. Follow up with the people you meet after the event. Send them an email or LinkedIn message and invite them to coffee or lunch.

Don’t:

1. Don’t be afraid to network with people you don’t know. The whole point is to meet new people!

2. Don’t be shy – put yourself out there and talk to as many people as possible.

3. Listen. Networking is a two-way conversation, so make sure you’re listening as much as you’re talking.

4. Don’t be pushy – nobody likes a sales pitch. Just be yourself and let the conversation flow naturally.

5. Don’t forget to follow up! Send a quick email or LinkedIn message to the people you met and invite them to coffee or lunch.

Consider networking groups specific to job seekers. Erudites Networking Group provides a community platform with resources catered to your job search needs. Networked job seekers are more likely to find a job than those who don’t network, so make sure you take advantage of every opportunity to network. By following these essential do’s and don’ts, you’ll be on your way to building valuable relationships and finding your ideal job.

How To Network Like a Pro in 2022

5 June 2022
Liz Capants
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Categories: Articles

My mother was always right. Every move you make in your career and in business should make some noise. Your greatest asset is always networking. Your personal capabilities, as well as your network’s ability to magnify them. Staying persistent, and consistent, until you witness compounding growth by receiving referrals and introductions. You must have the mindset to network like a pro.

Ultimately, the more people you know, the more people you’ll get introduced to. Seek the force-multipliers who can make connections and help you get your foot in the door for a new job, or a potential business opportunity. How to develop and sustain networking like a pro is the key to your career and future business growth.

1. Client referrals: A happy client who can refer you to new clients

You always start at a higher point of trust. Client referrals are some of the most lucrative leads you can receive. That referral already has established trust and knowledge about you and your business. An endorsement from someone else has a much higher rate of conversion – as high as a 70% rate – than if you were selling yourself to a new prospect. I have experienced this firsthand in my own business, satisfied and engaged clients are powerful sales leads that have created exponential growth. Price is typically less of an issue, and the sales process usually moves faster.

2. Professional organizations

There are associations and organizations for virtually every industry, so no matter what field you’re in, there’s likely a professional organization that you can join. Do your research and assess several until you find your tribe. Attend events and in person meetups that are hosted by these organizations; this is a great way to make new contacts and get your name out there.

3. Show appreciation

It’s the small steps that are often overlooked in building your network. Show your appreciation to a new connection for their time and expertise, by sending a thank you follow up email relevant to your discussion, or perhaps a hand-written note. You are laying the foundation and commitment to your relationship – a very important first step. Remember that the fortune is always in the follow up – network like a pro.

4. Reciprocity and influence

Reciprocity in networking. If, for example, a friend invites you to their party, there’s an obligation for you to invite them to a future party you are hosting. When it comes to influence and reciprocity, people make decisions for their reasons, not yours. So, take the pressure off yourself and focus on adding value to the other person’s business first and foremost. Remember that networking is not quid-pro-quo, however it also should not be one-sided. Some tactics to influence others include reasoning, inspiring, asking questions, deal making, asking for a favor, invoking silent allies.

5. Stay informed on your industry trends and developments

When you network like a pro, your network will provide insights and market intelligence into industry specific market conditions. You’ll have access to resources and training opportunities you may not have sourced on your own, and you can access relevant events through key contacts that may not have been available otherwise.

In networking, and in summarizing, I decode the statement: “What are you bringing to the party?”. My dear mother drilled this into me and my siblings growing up. What are you bringing to the party? To the networking event? The webinar? The situation? To the conversation? Participate. Consider what you are bringing.

7 Questions to Ask Other Attendees at Your Next Networking Event

19 May 2022
Liz Capants
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Categories: Articles

The idea of attending a networking event makes many people uncomfortable. Attending a mixer or zoom online event, however, can be a great way to make connections and exchange information with other professionals. Start by building your skills. Remember that knowledge and expertise is the foundation to open conversations, and to connect with others. Sharing your story is the pathway to where connections happen, for both job seekers, and businesses looking for leads. Research shows that mastering your craft and sharing your work, helps you build these connections. Here are 7 questions to ask other attendees at your next networking event.

Sample ‘break the ice’ questions:

1. Have you attended events like this before?, 2. What are you hoping to get out of this event?, 3. What type of work do you do?

Preparing for a networking event

When preparing for a networking event, it’s important to remember that you are there to give first, and to make connections and exchange information. Networks provide diverse skill sets, industry information, and power. The core of why giving works is that you can’t usually predict who will be helpful to you in the future. Aim for a broad and diverse network.

Don’t forget to leverage your weak ties, and colleagues you may know solely on a casual basis. These can be strong resources and connections. Develop rapport, and you will not only start to build a relationship, but you will also show that you are interested in learning more about the person, and their work. Asking follow-up questions is key – don’t be afraid to dive deeper and ask these 7 questions.

Be strategic in groups and events that you plan to attend

1. Make a target list of the people and groups that you want to attend.

Before the event, make a list of the people you want to meet. This can include potential clients, employers, or simply people who are doing interesting work that you want to learn more about. Having a list will help you focus your attention and make the most of your time at the event.

2. Be the one who initiates.

Approach people who don’t know you, and engage, especially those who are by themselves. First impressions matter, always dress to make a good one. Whether it’s a business casual or more formal event, take the time to put together an outfit that makes you feel confident.

3. Patience is a virtue.

Don’t expect to recap the rewards of a relationship immediately. Good things come to those who wait, and also to those who give.

4. The fortune is in the follow up.

Promptly follow up and reach out to the people you meet. Keep track of your new connections, and stay in touch. Recap your discussion, and consider sending something appropriate and relevant to your/or their work to follow through.

5. Avoid the perils of overzealous self-promotion.

Effective self-promotion can increase your visibility and help build your reputation. Be your ‘authentic you’; stay personable, and relatable without coming off as being full of yourself. Remember we walk into and out of different networks throughout our day. From meetings, lunches, going to the gym, after work events. Stay genuine through all of these interactions, and leverage each opportunity to network.

As always, stay focused on what you can give. Be sure to showcase your knowledge, skills, experience and expertise. This can include providing introductions to others, helping to brainstorm through an idea or project, or sharing resources you have used previously. Consider enrolling in a class relevant to your area of expertise. This can offer interaction with others in your field of interest and potential employers, and also enhance your portfolio and expand your skill set.

Connections create opportunities. Flex your network. Successful networking happens in many different formats. The truth of it is – it happens when you are working day in and day out. Strong execution of your work will cement an impression in a colleague/or client’s mind for the long term, which will also in turn source referrals and potential clients. Happy networking.